Case study

The
brief
A local smokeshop with loyal regulars and a look that didn’t match the shop they built. My job was a logo system you can read at a glance, one that holds up everywhere from a browser tab to the storefront.
The
result
$1K → $7.5K
DoorDash orders went from under $1,000 a month to $7,500 a month. Same product, same shop. The brand finally looked like the business behind it.


The brand out in the world. Transit, storefront, merch and signage.


Built for the street, from a spray-painted tag to a building wrap.

Inside the shop. The brand carries all the way to the counter.




Same brand online and on the block. Instagram, web banners, the site and a mural.
Next step
15 minutes. No pitch deck, no pressure.