Case study

Deez Treez Smokeshop

Client

Deez Treez Smokeshop, Deltona FL

Services

Logo Design, Brand Identity, Web Design

Scope

Logo Suite, Colourways, Guidelines, Sub-brands, Website

Year

2026

Live site

deeztreez.net ↗

Deez Treez Smokeshop logo in a green-rimmed black badge on a dark, distressed green background

The
brief

A local smokeshop with loyal regulars and a look that didn’t match the shop they built. My job was a logo system you can read at a glance, one that holds up everywhere from a browser tab to the storefront.

  • Primary logo
  • DT monogram
  • Horizontal lockup
  • Logo explorations
  • Colourways
  • Colour & type system
  • Brand guidelines
  • Sub-brand logos

The
result

$1K → $7.5K

DoorDash orders went from under $1,000 a month to $7,500 a month. Same product, same shop. The brand finally looked like the business behind it.

Next step

Ready for a brand that belongs on the shelf?

Book a call

15 minutes. No pitch deck, no pressure.