Case study
03 / 03

Primal Fitness

Client

Primal Fitness, gym

Services

Brand Identity

Scope

Mascot, Logo Suite, Colour, Type

Rollout

Signage, Apparel, Social, Pins

The
brief

A gym brand has to feel as loud as the room. The system is built around a gorilla mascot and a heavy wordmark, then carried onto everything a member sees, from the building to their feed.

Mascot illustration
Primary & secondary logos
Wordmark
Colour palette
Typography
Building & wall signage
Apparel & pins
Social templates

The gorilla on the wall, the sign out front and the feed.

Primal Fitness apparel, staff lanyard, social and signage

Apparel, staff lanyards and social, all off one system.

Next
project

Deez Treez →

Next step

Ready for a brand that belongs on the shelf?

Book a call

15 minutes. No pitch deck, no pressure.